Course Purchase Payment Flow
Enhancing trust and awareness in user’s mind while completing the payment flow*
Web
mobile
*Context:
*Context:
Not the usual e-commerce flow
Not the usual
Not the usual
e-commerce flow
e-commerce flow
At Airblack, the course purchase flow begins with personalised consultation during a phone/video call with an admission manager, ensuring users are well-informed and interested in the course before proceeding to a secure payment link shared via WhatsApp by the admission manager.
At Airblack, the course purchase flow begins with personalised consultation during a phone/video call with an admission manager, ensuring users are well-informed and interested in the course before proceeding to a secure payment link shared via WhatsApp by the admission manager.
Payment Link
Personal Consultation
payment screens:
Problems in payment screens:
Problems in
Problems in
Screen 1
Unnecessary
detail collection
Screen 2
Lack of
awareness & trust
Screen 3
Non-intuitive UX of the
payment gateway
revamped screen
Inclusion confirmation
Better detailed screen giving confidence in the purchase
Reduced the step of confirming name
and number to an overlay
Strong brand signifiers increasing trust in the payment link
revamped screen
Better
Checkout Screen
Better information hierarchy providing clear information to the user
Added brand signifiers here to increase trust in the payment link
Added strong trust signifiers to increase trust in the payment gateway
new feature
Added a better
payment gateway
Automatic UPI app detection
Can complete payment in the UPI app of their choice
After
new feature
Added a better
payment gateway
Automatic UPI app detection
Can complete payment in the UPI app of their choice
After
revamped screen
Inclusion
confirmation
Better detailed screen giving confidence in the purchase
Reduced the step of confirming name
and number to an overlay
Strong brand signifiers increasing trust in the payment link
revamped screen
Better
Checkout Screen
Better information hierarchy providing clear information to the user
Added brand signifiers here to increase trust in the payment link
Added strong trust signifiers to increase trust in the payment gateway
Impact & results
Increase in conversion
due to increased trust
and more awareness
Increase in conversion
due to increased trust
and more awareness
+15%
+15%
Decrease in cases of
missellings and refunds
-25%
Decrease in cases of
missellings and refunds
-25%
We also included use cases like
We also included use cases
Payment confirmation, Token payment
like Payment confirmation,
and EMI downpayment
Token payment
& EMI downpayment
Payment
confirmation screens
Token payment
EMI downpayment
We also included
use cases like
